About the Author
About Divya “Dee” Leekha
Creator of Business Consciousness® | Author | Entrepreneur | Business Philosopher
Born in India, Divya “Dee” Leekha spent her early childhood near the banks of the sacred River Ganges, where she was exposed to the profound contrasts of human existence. Growing up in India during the 1960s, she witnessed the complexities of poverty, prosperity, tradition, spirituality, and the human condition—experiences that would later influence her understanding of life, business, and consciousness.
At the age of nine, her family immigrated to the United States, introducing her to a different cultural landscape and a new set of social values. In 1979, she returned to India for her college education before coming back to the United States in 1983. Her experiences across Eastern and Western cultures cultivated a distinctive perspective on human behavior, values, relationships, and the meaning of success.
Throughout her life, Dee’s curiosity about the human experience has been accompanied by a deep commitment to learning and personal growth. Beginning in her twenties, she pursued extensive independent study in business, philosophy, spirituality, leadership, and self-awareness, drawing insights from mentors, educators, and hundreds of books. Her education continued through the practical realities of entrepreneurship, where success, setbacks, financial challenges, relationships, and responsibility became equally important teachers.
With more than four decades of entrepreneurial experience, Dee has owned and operated businesses across a diverse range of industries, including insurance, retail, wholesale, commercial real estate, ranching, events, manufacturing, consulting, and design.
During her nearly twenty years as an insurance agency owner, she earned more than 80 sales and service awards, reflecting her commitment to professional excellence and client relationships.
Her dedication to community development and service has been equally significant. In 1995, she helped establish the Westlake Chamber of Commerce in West Lake Hills, Texas, serving as its Founding President and Board Chair. She also served on the Board of Directors of the Central Texas Chapter of the American Red Cross from 1996 to 2002, including as Vice Chair from 1999 to 2002. Beginning in 2001, she contributed approximately fifteen years of service and involvement with the Council on At-Risk Youth (CARY), an organization dedicated to improving the lives of vulnerable young people.
Dee is also the Co-Founder and Partner of Circular Productions, LLC, and HouckDesign, extending her entrepreneurial experience into creative enterprises, design, and community-focused development.
Across these diverse experiences, a central inquiry emerged: How does the consciousness of the individual influence the way we conduct business, define success, build relationships, and contribute to the world?
This exploration inspired her creation of Business Consciousness®, an original system and process designed to recognize, evaluate, and cultivate greater awareness in business. Her philosophy draws upon both lived experience and decades of reflection on the relationship between consciousness, individual choices, business practices, and societal well-being.
Through her writing, workshops, consulting, and public speaking, Dee seeks to encourage deeper awareness and a more expansive understanding of business as an expression of human potential.
As technology and artificial intelligence reshape the world, her continuing work explores the importance of human consciousness in determining how we choose to innovate, lead, create, and serve.
Her enduring belief is that the true measure of business extends beyond financial achievement to include the value we create, the lives we touch, and the contributions we make to the world.
Business Consciousness® is the original intellectual work of Divya “Dee” Leekha.